Semrush
Semrush Tutorial
Semrush is a full-suite digital marketing platform that offers SEO, competitor research, content analytics, PPC insights, and site auditing—all in one tool. It’s built for marketers, agencies, and businesses who need data, strategy, and execution under one roof.
Make Money With This 💰
Offer SEO audits and optimisation services to clients using Semrush insights.
Sell competitor research and keyword reports as a service.
Create content marketing packages (strategy + writing) backed by Semrush data.
Use it to scale your own agency, bring results, and retain clients with measurable growth.
Use Cases
Running keyword research and finding content gaps.
Auditing sites for technical SEO issues and recommendations.
Tracking rank changes and movements over time for priority pages.
Analysing competitor domains to steal or counter their strategies.
Planning PPC campaigns by studying ad spend, creatives, and keywords.
Key Features
Keyword research & keyword magic tool
Site audit & health score with issue prioritisation
Position tracking (rank monitoring)
Backlink analysis & link management
Content marketing tools (SEO writing assistant, topic research)
Competitive intelligence and traffic analytics
Getting Started
Step 1: Go to Semrush and sign up (you can try a free trial).
Step 2: Set up your project: enter your domain and competitors.
Step 3: Run a site audit to identify technical issues.
Step 4: Use keyword tools to find opportunities and build content plans.
Step 5: Set up position tracking for your target keywords.
Step 6: Use backlink and competitor tools to collect link & strategy data.
Step 7: Use content tools to write or optimise content, and monitor results over time.
Example Prompt
Type: “Analyse competitor domain X in the same niche, get top 20 organic keywords, identify content gaps vs my site.”
What you’ll see: A comparison dashboard showing which keywords your competitor ranks for that you don’t, their traffic breakdown, backlinks, and potential content topics to target.
Tool Snapshot: Pros & Cautions
Best if: you want a powerful, all-in-one platform to manage SEO, content, and competitive strategy in one tool.
Not ideal if: your budget is very tight (Semrush is premium) or you only need one narrow function (e.g. backlink tool) without the full suite.
Pricing Snapshot
Pro: USD $139.95/month (annual: ~USD 117.33/month) — basic plan for freelance or small projects.
Guru: USD $249.95/month (annual: ~USD 208.33/month) — adds content tools, historical data, multi-location tracking.
Business: USD $499.95/month (annual: ~USD 416.66/month) — for agencies / enterprises, high limits, API, white label features.
Semrush also supports add-ons (additional users, lead generation tools) and custom enterprise plans for scaling.
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