Sprout Social
Sprout Social Tutorial
Sprout Social is a comprehensive social media management platform that helps teams schedule content, engage with audiences, monitor conversations, and analyse performance across networks. It’s built for businesses, agencies, and marketers who need to manage social at scale and with insight.
Make Money With This 💰
Offer social media management or content services using Sprout Social’s tools.
Sell social reporting and analytics to clients (e.g. monthly performance reports).
Leverage engagement tools to run social customer service or community management for clients.
Use Sprout Social to scale your own brand or agency presence and attract clients via case studies.
Use Cases
Planning and scheduling content across multiple social profiles.
Monitoring mentions, messages, and comments in a unified “Smart Inbox.”
Listening to brand keywords, tracking sentiment, and monitoring industry trends.
Generating detailed reports on engagement, growth, content ROI, and competitor benchmarks.
Collaborating in teams: assigning tasks, approval workflows, internal notes.
Key Features
Unified social inbox for engagement across platforms
Content calendar, scheduling, and publishing tools
Social listening and trend analysis
Analytics + custom reports and dashboards
Team collaboration with approvals, tagging, user roles
Integrations with CRM, helpdesk, ad, and analytics tools
Getting Started
Step 1: Sign up for Sprout Social (free 30-day trial is available)
Step 2: Connect your social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
Step 3: Configure your Smart Inbox to surface messages, mentions, and comments
Step 4: Set up your content calendar and start drafting / scheduling posts
Step 5: Enable listening/monitoring for brand keywords, competitors, sentiment
Step 6: Use the analytics module to review performance, build reports, and optimise strategy
Step 7: Add team members, assign roles, and set up approval workflows as you scale
Example Prompt
Type: “Schedule 10 posts this week across Instagram and LinkedIn, monitor brand mentions in real time, and generate a performance report at week’s end.”
What you’ll see: A content calendar populated with scheduled posts, a stream in Smart Inbox showing mentions or messages about your brand, and a report summarising reach, engagement, top posts, and follower growth.
Tool Snapshot: Pros & Cautions
Best if: you manage multiple social accounts, work with a team, or need in-depth analytics and listening features.
Not ideal if: you’re just publishing on one channel or you want a low-cost tool with limited features — Sprout Social sits at the higher end of pricing.
Pricing Snapshot
Standard: USD $199 per user/month (billed annually) — includes up to 5 social profiles.
Professional: USD $299 per user/month (billed annually) — unlimited profiles and added features like trend analysis, advanced publishing.
Advanced: USD $399 per user/month (billed annually) — adds features like sentiment analysis, custom workflows, bots, automated rules.
Enterprise: custom pricing — tailored for large teams, white-label, advanced add-ons.
Pricing is per seat (user), and adding more users or profiles can raise your cost.
A 30-day free trial is available to test out the features.
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